Fitbit Featured Products

As a leading manufacturer of fitness electronics and accessories, Fitbit is proud to continuously offer you smart scales, activity trackers and more.

Below you will find the latest products from Fitbit.


Fitbit Blaze™ Smart Fitness Watch
Get fit in style with new Fitbit Blaze™ – the smartest, most motivating, most stylish fitness tracker yet. This versatile timepiece fits seamlessly into your life with a sleek design, an enhanced fitness experience with advanced coaching, easily interchangeable accessories, and the smart features you need to stay connected. Learn more >
Fitbit Alta™ Fitness Wristband
Motivation is your best accessory with new Fitbit® Alta™— a slim, sleek fitness wristband that’s as versatile as your personal style. Stay motivated with a suite of new activity features and smart notifications right on your wrist, and find the right style for every occasion with interchangeable accessories. Wear fitness your way with Fitbit Alta. Learn more >
Fitbit Flex™ Wireless Activity & Sleep Wristband
This slim, stylish device is with you all the time. During the day, it tracks steps, distance, and calories burned. At night, it tracks your sleep cycle and wakes you silently in the morning. Just check out the lights to see how you stack up against your personal goal. It’s the motivation you need to get out and be more active. Learn more >
Fitbit Zip Wireless Activity Tracker
Get a kick out of fitness with this little device. It tracks your steps, distance, and calories burned – and syncs those stats to your computer and select smartphones. In doing so, it celebrates how much more you do each day. Zip™ encourages you to set goals, challenge friends, and go farther – one step at time. That’s how you turn everyday life into a social, achievable, awesome path to fitness. Learn more >
Fitbit The One Wireless Activity & Sleep Tracker
If you want to turn fitness into a lifestyle, the One™ is for you. For starters, it never rests. During the day, it tracks your steps, distance, calories burned, and stairs climbed. Come nightfall, it measures your sleep cycle, helps you learn how to sleep better, and wakes you in the morning. The One™ motivates you to reach your goals by bringing greater fitness into your life – 24 hours a day. Learn more >
Fitbit Aria Wi-Fi Smart Scale
Aria helps you see the most important measures on your weight management journey. With Aria, you can decide what data you want to share with friends or within your household. Aria has an easy to read display. Learn more >