Greenville, SC – March 14, 2016 – WYNIT Distribution announced today its partnership with Otium Outdoors to bring the Minneapolis, Minnesota based company’s car racks to the outdoor and retail channels. WYNIT will offer the Otium SoftRack, Otium TravelPack and Otium RuggedRack to the channel.

Otium Outdoors’ car racks are unique because of their wide versatility. They can be used by outdoor enthusiasts seeking to transport kayaks or by home-improvement DIYers seeking to transport lumber and ladders. Otium’s racks are soft and are attached to the roof of a vehicle using straps that do not require factory-designed roof racks or special tools. This makes the racks easy and quick to mount and dismount.

“The Otium SoftRack and Otium Rugged Rack are great products for outdoor and independent retailers to carry heading into vacation season because they make it easy and safe to transport the equipment required for any adventure,” says John Waldon, WYNIT Distribution’s Business Development Specialist for rideable technology. “For WYNIT, they are a perfect complement to our outdoor product lines because they provide the link between leaving home and starting your adventure in a kayak, using an action camera, flying a drone, or riding an electric scooter.

The Otium SoftRack is designed to be the “original travel companion for everyday adventure.” This product comes with two 44-inch EPP foam blocks wrapped in weatherproof canvas featuring non-slip scratch-resistant rubber tech-like material, two waterproof 10-foot seatbelt strength straps, nine 4-point stitch security loops allow easy setup/takedown (no tools required) enabling vehicle owners a reliable and easy to use alternative to inflatable and metal car rack options.

The Otium TravelPack is constructed with the same dependable and durable materials as the SoftRack. It integrates seamlessly with other Otium racks for efficient storage. Think about your favorite luggage but souped-up and on top of your car. The Otium TravelPack maximizes the user’s time and effort for everyday responsibilities. Similar to the Otium SoftRack, this TravelPack can be used for air travel as checked luggage.

The Otium Rugged Rack is a stronger and more robust cousin to the original SoftRack. The Otium RuggedRack features three extended length “deep hull” blocks wrapped in weatherproof materials and features 15-foot straps to enable larger vehicles to safely transport anything from skis to kayaks to hardware. Both the Otium SoftRack and the Otium RuggedRack can be carried in the Otium TravelPack.

“We’re extremely excited about the launch of our upcoming products. Otium was founded on the basis of enabling adventure and simplifying transportation, which is exactly what we’re dedicated to developing” says Connor Mooney, Co-Founder of Otium Outdoors. “To partner with the nation’s premier distribution company is an absolute dream come true. Pairing Otium’s commitment to quality, service, and innovation falls directly in line with WYNIT’s everlasting mission.”

For retailers and dealers interesting in learning more about Otium Outdoors, contact John Waldon by calling 1-800-GO-WYNIT.

WYNIT Distribution Partners with Otium

Otium Outdoors was founded in 2014 by Mickeli Bedore, Ben Larwa, and Connor Mooney. Otium’s mission has always been to enable sporadic adventure no matter who you are or what you drive. The company’s products have been featured in Men’s Journal, Uncrate, and The Grommet. For more information on Otium Outdoors, visit www.otiumoutdoors.com.

Otium Logo
Otium Outdoors Media Contact:
Ben Lawra
ben@otiumoutdoors.com

WYNIT Distribution, LLC is a leading international distributor of products from the top brands in the consumer electronics, photo, wide format printing, security and outdoor leisure and adventure industries. With headquarters in North Syracuse, New York, the company serves a wide range of customers ranging from large national retailers to independent resellers through dedicated business units and strategically located distribution facilities in the U.S. and Canada. Founded in 1987 WYNIT Distribution, LLC’s mission is to improve the competitive position of its customers and suppliers. For more information, call WYNIT at 1-800-GO-WYNIT or visit wynit.com.

WYNIT Distribution Media Contact
Susan Schwartzkopf
sschwartzkopf@wynit.com